Workforce Management Guidelines for Writers and Contributors

Workforce Management Guidelines for Writers and Contributors

    In print and online, Workforce Management covers HR issues through news, blogs and feature stories. In features, we often focus on how organizations manage a major asset—the company’s people—to maximize contribution to the bottom line. This is HR that is focused on business results, not on HR for its own sake. In our print publication, we write to senior-level human resources executives and C-level leaders who make workforce management decisions for the 20,000 largest corporations in the U.S. Our online content speaks to a broader HR audience, but the intent is always the same: We believe that there is no more critical element to a business and its success than its employees.

    What we want from freelance writers, contributors and PR people pitching story ideas
    Most of our stories are written by our staff, with contributions from other Crain Communications publications. We do work with a small group of freelance writers, and are always on the lookout for journalists who can craft stories for our very specific audience. Our stories are timely and news-driven and offer insights to our audience on how they can better do their jobs as strategic HR leaders.

    If you are a publicist for an organization with a great HR program, we want to hear from you—an e-mail outlining the story idea is best. You might also consider applying for the Workforce Management Optimas Awards, which recognize outstanding HR initiatives that drive bottom-line business results.

    If you are a PR person for a company that markets HR products or services, and the company’s clients have impressive stories to tell concerning their success with those products and services, we’re interested in hearing about them. While we do not publish publicist-written case studies, we do read them as background for developing our own stories, if you are willing to share them with us on that basis.

    Before pitching us, freelancers and publicists should become familiar with our Web site and our print publication. Please read our stories—several of them—to get a sense of what makes a Workforce Management article work. Here are some examples of what we consider signature Workforce Management articles. (If you’re not a registered user of our site, you’ll probably need to register to access these stories; registration is free, and just takes a minute. You’ll be redirected to the registration page from the article links if registration is necessary.):

Connecting a Virtual Workforce

SHRM at a Crossroads

India’s New Bargain

Bank Withdrawal: The Closure of America's Job Bank

Bring on the Giants: Can Lawson Make the Leap?

Special Report: The HR Profession—HR at America’s Most Admired Companies

Relief for Pain at the Pump

Why Business Can’t Write—and What to Do About It

Get Your ‘A’ Players Here

The Art of the Apology

Contributed articles
    We generally do not publish byliners (articles written by vendors of workforce management products and services). This is because the articles usually are too general (not specifically targeted to our HR readership), too vendor-focused (they are essentially sales pitches to readers), or too technical or impenetrable (i.e., they have footnotes or and talk about "robust and nimble solutions"). Sometimes, though, an article is just right for us. We can’t always say whether we can use a particular piece until we actually see it. We know that involves some risk of your time and effort, but if you have a draft of a piece, please send it. We’ll let you know promptly if it would work for us.

Opinion articles
    We do look for contributed opinion pieces with strong points of view—"op-ed" articles that aren’t afraid to stake out a position. We feature these on our Web site and in the Workforce Week newsletter (an example of the newsletter is here). Our Web site readers run the gamut, from high-level HR leaders at big companies to managers working in organizations of fewer than 500 people, so we look for clear, nontechnical, nonpromotional, jargon-free writing and a count of 1,000 or so words. Here are some examples of good commentary pieces:

A Benchmark Is Not a Scalpel

Is It Time to Reboot Your Defined-Contribution Plan?

Employer Stock in the 401(k) Plan: Handle With Care

Zero Tolerance for Jerks

Bearing Blame

Sharing Blame

Legal articles
    We publish contributed articles on employment-law topics on our Web site, in the channel called Legal Insight. These are most generally written by attorneys, but mediators and other HR law experts also have been contributors. We are interested in articles on timely issues in labor and employment law that are about 1,500 words long, without footnotes or case citations. The article should be in plain English, without legal jargon or "bizspeak."

Editorial calendar
    Although we continuously cover such topics as benefits, recruiting, HR technology and training both online and in print, we also feature stories in these areas in our print publication in keeping with an editorial calendar, which writers and publicists should consult. The 2009 version is here. Please note that only the first three columns (issue date, Special Reports and editorial focus, and the Hot List) of the calendar pertain to editorial. Everything else shown on the calendar is an advertising program or product. The last page of the calendar explains more about the Special Reports and Hot Lists. Please pitch story ideas about three months before the issue date.

    Payment: For freelance articles, fees are negotiated with each writer, depending on the complexity and length of the story.

    Rights acquired: All rights

    To query and for questions, contact executive editor Carroll Lachnit at carroll@workforce.com or editor John Hollon at jhollon@workforce.com.